

06
Nomura’s Brand Pillars
In Service of the Client
Clients remain at the center of everything we do
Understand client needs to deliver solid performance
Leverage strengths to benefit the client
Optimize creative solutions for clients
Long History in Asia
Breadth of experience provides a home market advantage
Dominant franchise in Japan continues to perform strongly
Beneficiary of Abenomics’ three arrows: monetary policy,
fiscal policy and growth strategy
Japan’s government support framework includes systemically
important non-bank financial institutions, like Nomura
Disciplined Entrepreneurship
Entrepreneurial spirit
Competitive positioning
Look for creative solutions to serve our clients always, with
an understanding of the risk involved
Integrated Global Access
Poised to take advantage of the world’s growth regions
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The Americas region accounted for approximately 28% of
global Wholesale revenues during the 12-months ending 9/30/14
Emphasize cross-border execution
Coordinate across regions to deliver stable earnings growth
-Tokushichi Nomura, Founder
“Place Clients at the Heart of Everything We Do.”